What is the most overhyped cultural artefact of all time?

From Godzilla to Donda via Michael Jackson’s HIStory, entertainment is littered with marketing stunts aimed at fooling the consumer

In the Guide’s weekly Solved! column, we look into a crucial pop-culture question you’ve been burning to know the answer to – and settle it

, What is the most overhyped cultural artefact of all time?, The Nzuchi Times Guardian

Whatever you think of Kanye West, he remains hip-hop’s greatest salesman. His three pre-release stadium listening parties ensured that Donda, his third sub-par album on the trot, debuted with an undeserved bang. But even his manicfrenzied self-promotion doesn’t earn him a seat at the top table in the history of hype.

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